Overview: Brief Description
Jc Penney is a American department store that sells conventional merchandise. This JCPenney is located in a shopping center, Stonewood Center, in the city of Downey. JcPenney has around 1,107 department stores in the United States and Puerto Rico. They also sell through catalogs, have several discount outlets, and is a internet retailer since 1988. JcPenney stores house leased departments, cosmetics like Sephora, optical centers, portrait studios and jewelry repair departments. Currently most JcPenney's are located in shopping malls or popular areas. There are many fashionable clothing lines for the entire family, electronics, footwear, cosmetics, furniture, housewares, and jewelry. The area served is Nationwide, they are a public company in the market. There revenue is 17.2 billion i 2012. The stores operating income is -2 million and their net income as of 2012 is -152 million. As of 2012, ther total assets are 11.4 billion, and total equity is 4.01 billion.
History:
The founder James Cash Penney operated 3 stores,it was originally founded in Kemmerer, Wyoming in 1902. In 1909, headquarters were located in Salt Lake city, Utah.In 1913, the official company began with the name J. C. Penney Company Inc., with co- founder William Henry McManus, then later in 1914 the headquarters were moved to New York city. There head-quarters now operate from Plano, Texas.
Jc Penney is a American department store that sells conventional merchandise. This JCPenney is located in a shopping center, Stonewood Center, in the city of Downey. JcPenney has around 1,107 department stores in the United States and Puerto Rico. They also sell through catalogs, have several discount outlets, and is a internet retailer since 1988. JcPenney stores house leased departments, cosmetics like Sephora, optical centers, portrait studios and jewelry repair departments. Currently most JcPenney's are located in shopping malls or popular areas. There are many fashionable clothing lines for the entire family, electronics, footwear, cosmetics, furniture, housewares, and jewelry. The area served is Nationwide, they are a public company in the market. There revenue is 17.2 billion i 2012. The stores operating income is -2 million and their net income as of 2012 is -152 million. As of 2012, ther total assets are 11.4 billion, and total equity is 4.01 billion.
History:
The founder James Cash Penney operated 3 stores,it was originally founded in Kemmerer, Wyoming in 1902. In 1909, headquarters were located in Salt Lake city, Utah.In 1913, the official company began with the name J. C. Penney Company Inc., with co- founder William Henry McManus, then later in 1914 the headquarters were moved to New York city. There head-quarters now operate from Plano, Texas.
Analysis:
Petting
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Invariant Right
Findings: September 25, 2013
The store is located in the main entrance of the shopping mall. The customers that entered the store were both men and women. Young and old entered the store, their behavior seemed focus. Most customers walked inside the store focused on the places they would look into. Customers that were older women followed the invariant right method because there were clothing that interested them. The men that entered the store walked inside down the path and turned left because the items for men were located on the left. Some customers did not follow the Invariant right because the store has laid down on the left and right products that may be useful to them. There is another entrance/exit to the store and that also failed to use the Invariant right. The store utilizes left and right to display products. The Decompression Zone strategy is utilized in this store and it just displays products and mannequins about 10 feet into the store. Most people that entered the store took a breather and looked around to see where they needed to go, many customers seemed to be visually attracted to the mannequins displayed. The petting technique is also displayed through out the entire store, there are many tables, and shelves displaying products that people can access and feel. In the observation many customers were triggered to touch the different products. I saw many people petting different products and actually leaving the store with the items. There was no butt- brush technique in the store. Every item was displayed neatly and the path ways were wide just like in the above pictures. The store has many racks but each with an appropriate distance so it does not interrupt a person shopping. |
Decompression Zone
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